Computers are supposed to make life easier
Halfway through day two of the Software Industry Conference and it’s obvious that social media rules. Most of the sessions I’ve attended have touched on social media in some way or another. In fact, the sessions strictly focusing on social media have clearly had a larger audience than the session on the other track.
The real question is… Is this an indication of the vital importance of social media? Or it a false positive?
We’ve nearly reached the end of day one here at the Software Industry Conference. I’ve managed to speak at length to a handful of people about the microISV Pain Point survey and I’ve handed out about a dozen business cards. Boy, am I tired! And I haven’t even made it to the Thursday evening social gathering.
I’ve had mixed reactions to the survey. Some microISVers have had plenty to say on the topic; time will tell if they have anything to say on the survey. Others have been harder to read and I’m not sure if they’re interested or not. I really appreciated the first microISVer I spoke with over breakfast. He bluntly asked “What’s in it fo me?”
I told him about the prizes. I described how the responses would be turned back around and given to the community, perhaps opening new market opportunities. And, I explained how what I’m doing is not oriented toward a commercial venture; everything we produce will eventually find its way back into the hands of microISVers (for free).
Every person I speak with helps me polish my “sales pitch” for the survey. Perhaps, by the time the conference is over, I’ll have it down to a science. Of course, by then, I’ll be too exhausted to speak.